Last updated: 06/06/2026
Who We Are
Dental Choices operates the website dentalchoices.org.
This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights regarding that information.
If you have any questions about this Privacy Policy, please use contact us.
Information We Collect
We collect information that you provide directly, information generated through your use of the website, and information necessary to operate and secure our services.
Information You Provide
Depending on how you use Dental Choices, this may include:
- your name
- your email address
- information submitted through contact forms
- information submitted when leaving practice feedback
- information submitted when claiming or managing a practice profile
- information submitted when subscribing to paid services
- communications you send to us
Practice Account Information
If you claim or manage a dental practice profile, we may collect:
- your name
- email address
- job title or role
- practice affiliation
- verification information
- account activity records
We may retain information used to verify your authority to manage a practice profile.
Practice Feedback
When you submit feedback about a dental practice, we may collect:
- information entered into the feedback form
- your IP address
- browser and device information
- anti-fraud and anti-abuse signals
This information helps us improve listing accuracy, verify accepting-new-patient information, calculate trust signals, and prevent misuse.
Information Collected Automatically
When you visit Dental Choices, we may automatically collect:
- IP address
- browser type and version
- device information
- operating system
- pages visited
- referral information
- date and time of visits
- interactions with website features
We use this information to operate, improve, and secure the Service.
How We Use Your Information
We use personal information to:
- operate and maintain Dental Choices
- provide directory services
- improve listing accuracy
- process practice profile claims
- verify authority to manage practice profiles
- manage subscriptions and payments
- respond to enquiries
- prevent fraud, abuse, and unauthorised access
- monitor website performance and security
- comply with legal obligations
Legal Basis for Processing
Under UK data protection law, we process personal information where:
- it is necessary to provide services requested by you
- it is necessary for our legitimate interests in operating, improving, and securing Dental Choices
- we are required to comply with legal obligations
- you have provided consent where consent is required
One-Time Passcode Login
Where account access is provided using one-time passcodes or email verification links, we may record:
- login requests
- authentication events
- IP addresses
- device and browser information
- security logs
This information is used to protect accounts and prevent unauthorised access.
Payments
Payments for subscriptions and paid services are processed by Stripe.
We do not store full payment card details.
We may store information relating to:
- subscription status
- billing history
- invoices
- payment references
- Stripe customer identifiers
We may also provide access to subscription management tools and billing portals operated by Stripe.
Stripe Privacy Policy:
https://stripe.com/privacy
Location Searches
If you enter an address, postcode, town, city, or location into Dental Choices, we may send that information to third-party geocoding services in order to identify nearby dental practices and display relevant search results.
These services may include Google Maps Platform and Postcodes.io.
Cookies
Dental Choices uses cookies and similar technologies to:
- keep users logged in
- remember preferences
- improve website performance
- prevent abuse and spam
- analyse website usage
Cookies may be set by Dental Choices or by third-party services used by the website.
You can control cookies through your browser settings, although disabling cookies may affect website functionality.
Google Analytics
We use Google Analytics to understand how visitors use Dental Choices and to help improve the Service.
Google Analytics may collect information including:
- pages viewed
- traffic sources
- device information
- general geographic information
- interactions with website features
Where available, we use privacy-enhancing settings designed to reduce the amount of personally identifiable information processed.
Google Privacy Policy:
https://policies.google.com/privacy
Google Maps
We use Google Maps and related Google services to display practice locations and location-based information.
Google may collect information about your device, browser, IP address, and interactions with map content.
Use of Google Maps is subject to Google’s own terms and privacy policies.
Google Privacy Policy:
https://policies.google.com/privacy
Google reCAPTCHA
We use Google reCAPTCHA to help protect forms, accounts, and our website from spam, fraud, and abuse.
reCAPTCHA may collect information about your device, browser, IP address, mouse movements, interactions, and other information necessary to determine whether activity is legitimate.
Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.
Google Privacy Policy:
https://policies.google.com/privacy
Third-Party Services
Dental Choices may use third-party service providers to operate parts of the Service.
These may include:
- Stripe
- website hosting providers
- email service providers
- spam prevention and security providers
- mapping and geocoding services
These providers may process personal information on our behalf where necessary to provide their services.
Sharing Information
We do not sell personal information.
We may share information:
- with service providers acting on our behalf
- where required by law
- to protect our legal rights
- to prevent fraud, abuse, or security threats
- in connection with a business sale, merger, acquisition, or reorganisation
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
We may retain information for longer where required for:
- legal obligations
- fraud prevention
- security monitoring
- dispute resolution
- audit and record-keeping purposes
Practice feedback, verification records, account activity logs, subscription records, and listing history may be retained to help maintain directory integrity and prevent misuse.
Security
We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.
However, no internet-based service can guarantee absolute security.
Your Rights
Depending on applicable law, you may have rights to:
- access personal information we hold about you
- request correction of inaccurate information
- request deletion of personal information
- restrict certain processing activities
- object to certain processing activities
- request a copy of your information
- lodge a complaint with the Information Commissioner’s Office (ICO)
Some rights may be limited where we are required to retain information for legal, security, or operational reasons.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be published on this page.
Contact
If you have questions about this Privacy Policy or wish to exercise your data protection rights, contact us.